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Weaving analytics for effective decision making /

Unleash the Power of Analytics ...

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Banerjee, Arindam, 1965- (Autor), Banerjee, Tanushri (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India : Thousand Oaks, California : SAGE Publications India Pvt Ltd ; SAGE Publications Inc, 2017.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgement
  • An approach to build analytics capability to solve business problems
  • Introduction: the practice of analytics and the associated "conundrum"
  • Where to begin : managing organization's data inventory for effective decision support
  • Useful approaches to mining information : building intuition of tools
  • Resolving business problems with (predictive analytics) : scoping the objectives
  • Communicating analytical output: numbers or narratives
  • Analysis to analytics : building the infrastructure
  • The analytic "state of affairs"
  • Perspectives on knowledge process adoption in emerging economies
  • Appendix 1 Railroad cleaning service (case)
  • Appendix 2 ABV tyre company (case)
  • Appendix 3 Marketing mix modelling
  • Appendix 3a note on regression models
  • Appendix 4 Logit modelling : a note
  • Appendix 5 Interview guide for our industry research
  • Appendix 6 Select cases of analytics adoption in Indian organizations
  • About the authors.