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The strategic storyteller : content marketing in the age of the educated consumer /
A comprehensive, practical guide to transformative storytelling, this insightful book provides the tools to build stories in a new way that coexists with the accelerated, complex tempo of our lives. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Jutkowitz, Alexander, |d 1968- |e author. | |
| 245 | 1 | 4 | |a The strategic storyteller : |b content marketing in the age of the educated consumer / |c Alexander Jutkowitz. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2017] | |
| 300 | |a 1 online resource (xii, 161 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Cover; Title Page; Copyright; Contents; Introduction: A Call for Storytellers; Chapter 1: Wisdom, Wonder, and Delight; Glamour and Grammar; The Power of Stories; This Is Your Brain on Good Content; Strategies of Delight; The Runway and the Beltway: Informal Networks of Influence; How Good Content Helps Us Be Our Best Selves; Content Creates Guiding Narratives; What's Old Is New Again; How to Find Good Stories; Take me to your Leader; Play up; Getting the Story Approved; Chapter 2: The Age of the Educated Consumer; Why Politics Won't Teach You about Marketing; The Educated Consumer. | |
| 505 | 8 | |a Chapter 3: It's about Human NatureLearning from the Best Human Storytellers; Chapter 4: It's Life Stages, Not Ages: The Generation Myth and the Power of Personalization; Data and Privacy; The Evolution of Personalization; Personalization for B2B; Dynamic Home Pages; Recommending Content Takes Experimentation and Hard Work; Push Relevant Content to Users, but Never too Often; Limit the Number of E-Mails you Send, and Keep them Personal; Approach Each Social Platform with a Distinct Strategy; Mobile and Omnichannel Personalization; Taking Personalization Off-Line. | |
| 505 | 8 | |a Chapter 5: Atomize, Serialize, Magnetize, and Keep Your VelocitySolving for Distribution; Atomization; Serialization; Magnetization; Keeping your Velocity; Velocity Is Transformational; Chapter 6: Only Connect: Creativity and Consistency; Building a Content Culture; Inspiring Organization-wide Creativity; Individual Creativity; Practical Ideas for Sparking Creativity; Connectivity; How Brands Evolve; Chapter 7: Content Marketing Applied Part 1; Content Marketing Applied: The Content Hub; The Process of Creating a Hub; The Basics of Creating a Content hub, and what to Consider for Each Stage. | |
| 505 | 8 | |a Thought LeadershipHave a Strong Visual Vocabulary; Video; Images, Illustrations, Infographics, and Interactives; Emerging Platforms; The Best Content Hubs ... ; Internal Communications; Chapter 8: Content Marketing Applied Part 2; Knowledge Transfer: Putting It All Together; How the Industry Is Changing; Chapter 9: Asymmetrical Thinking; Afterword: The Future of Storytelling; Index; EULA. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on December 29, 2017). | |
| 520 | |a A comprehensive, practical guide to transformative storytelling, this insightful book provides the tools to build stories in a new way that coexists with the accelerated, complex tempo of our lives. -- |c Edited summary from book. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Storytelling. | |
| 650 | 0 | |a Content (Psychology) | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Art de conter. | |
| 650 | 6 | |a Contenu (Psychologie) | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Content (Psychology) |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Storytelling |2 fast | |
| 758 | |i has work: |a The strategic storyteller (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGdM8rqVb3XXrmWdFgvyh3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Jutkowitz, Alexander, 1968- |t Strategic storyteller. |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] |z 9781119345114 |w (DLC) 2017020141 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4983688 |z Texto completo |
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| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00721941 | ||
| 938 | |a YBP Library Services |b YANK |n 14776198 | ||
| 994 | |a 92 |b IZTAP | ||