The strategic storyteller : content marketing in the age of the educated consumer /

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A comprehensive, practical guide to transformative storytelling, this insightful book provides the tools to build stories in a new way that coexists with the accelerated, complex tempo of our lives. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jutkowitz, Alexander, 1968- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Temas:
Marketing.
Storytelling.
Content (Psychology)
Art de conter.
Contenu (Psychologie)
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Storytelling
Acceso en línea:Texto completo
Descripción
Sumario:A comprehensive, practical guide to transformative storytelling, this insightful book provides the tools to build stories in a new way that coexists with the accelerated, complex tempo of our lives. --
Notas:Includes index.
Descripción Física:1 online resource (xii, 161 pages)
ISBN:9781119345091
111934509X
9781119351443
1119351448
1119345111
9781119345114

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