Cargando…
Introduction to social media marketing : a guide for absolute beginners /
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wheaton, Illinois :
Apress,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn990802738 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 170623t20172017ilua ob 001 0 eng d | ||
| 010 | |a 2017945370 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d N$T |d EBLCP |d YDX |d GW5XE |d UAB |d AZU |d UPM |d MERER |d ESU |d OCLCQ |d COO |d OCLCQ |d UMI |d VT2 |d QGK |d IOG |d K6U |d IDB |d MERUC |d U3W |d D6H |d CAUOI |d OCLCQ |d OCLCF |d OCLCQ |d KSU |d OCLCQ |d WYU |d OCLCQ |d H9Z |d UKMGB |d CEF |d UKAHL |d C6I |d OCLCQ |d UBY |d OCLCQ |d IAI |d EYM |d OCLCO |d DCT |d OCLCO |d OCLCQ |d AUD |d OCLCQ |d OCLCO |d OCLCQ |d OCLCL |d OCLCQ | ||
| 015 | |a GBB912944 |2 bnb | ||
| 016 | 7 | |a 019205994 |2 Uk | |
| 019 | |a 991645833 |a 996411630 |a 999537037 |a 1005138975 |a 1005758938 |a 1011793399 |a 1021262004 |a 1058625073 |a 1066499075 |a 1088979925 |a 1097085269 |a 1125582420 |a 1129339684 |a 1136375926 |a 1138671389 |a 1152533395 |a 1153045210 |a 1153768823 |a 1156124639 |a 1162771504 |a 1192329486 |a 1204063307 |a 1240518691 | ||
| 020 | |a 9781484228548 |q (electronic book) | ||
| 020 | |a 1484228545 |q (electronic book) | ||
| 020 | |z 9781484228531 |q (paperback) | ||
| 020 | |z 1484228537 |q (paperback) | ||
| 020 | |a 1484228537 | ||
| 020 | |a 9781484228531 | ||
| 024 | 7 | |a 10.1007/978-1-4842-2854-8 |2 doi | |
| 024 | 3 | |a 9781484228531 | |
| 029 | 1 | |a AU@ |b 000060467218 | |
| 029 | 1 | |a CHNEW |b 000962037 | |
| 029 | 1 | |a CHNEW |b 000973797 | |
| 029 | 1 | |a UKMGB |b 019205994 | |
| 029 | 1 | |a AU@ |b 000067094159 | |
| 035 | |a (OCoLC)990802738 |z (OCoLC)991645833 |z (OCoLC)996411630 |z (OCoLC)999537037 |z (OCoLC)1005138975 |z (OCoLC)1005758938 |z (OCoLC)1011793399 |z (OCoLC)1021262004 |z (OCoLC)1058625073 |z (OCoLC)1066499075 |z (OCoLC)1088979925 |z (OCoLC)1097085269 |z (OCoLC)1125582420 |z (OCoLC)1129339684 |z (OCoLC)1136375926 |z (OCoLC)1138671389 |z (OCoLC)1152533395 |z (OCoLC)1153045210 |z (OCoLC)1153768823 |z (OCoLC)1156124639 |z (OCoLC)1162771504 |z (OCoLC)1192329486 |z (OCoLC)1204063307 |z (OCoLC)1240518691 | ||
| 037 | |a CL0500000897 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1265 | |
| 072 | 7 | |a BUS |x 090010 |2 bisacsh | |
| 072 | 7 | |a UN |2 bicssc | |
| 072 | 7 | |a UN |2 thema | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Kelsey, Todd, |e author. | |
| 245 | 1 | 0 | |a Introduction to social media marketing : |b a guide for absolute beginners / |c Todd Kelsey. |
| 264 | 1 | |a Wheaton, Illinois : |b Apress, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xii, 152 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The basics of having fun and building skills -- Skillbox : content -- Facebook pages -- Facebook ads -- Twitter -- LinkedIn -- Hootsuite -- Social media monitoring and analytics. | |
| 520 | |a Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference. | ||
| 588 | 0 | |a Online resource, title from PDF title page (EBSCO, viewed June 27, 2017). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Online social networks |x Economic aspects. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Réseaux sociaux (Internet) |x Aspect économique. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 758 | |i has work: |a Introduction to social media marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6vmcVTxcMxPgKrYhV9WC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 773 | 0 | |t Springer eBooks | |
| 776 | 0 | 8 | |i Print version: |a Kelsey, Todd. |t Introduction to social media marketing. |d Wheaton, Illinois : Apress, [2017] |z 9781484228531 |w (DLC) 2017945370 |w (OCoLC)987282423 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781484228548/?ar |z Texto completo |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4882819 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33062907 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4882819 | ||
| 938 | |a EBSCOhost |b EBSC |n 1539301 | ||
| 938 | |a YBP Library Services |b YANK |n 14655478 | ||
| 994 | |a 92 |b IZTAP | ||