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The indestructible brand : crisis management in the age of social media /

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This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Sharma, Venke (Autor), Kharas, Hushidar (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New Delhi, India : Thousand Oaks, California, USA : SAGE Publications India Pvt Ltd ; SAGE Publications Inc, 2017.
Temas:	Crisis management. Brand name products > Management. Product management. Public relations. Social media. Public Relations Social Media Gestion de crise. Produits de marque > Gestion. Produits commerciaux > Gestion. Relations publiques. Médias sociaux. public relations. social media. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Brand name products > Management Crisis management Product management Public relations Social media
Acceso en línea:	Texto completo

Tabla de Contenidos:

The age of crisis
Creating a crisis-ready organization
Building a crisis playbook
Securing your digital assets
Social media monitoring
Storycrafting
Execution
After the storm.