The indestructible brand : crisis management in the age of social media /

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This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Sharma, Venke (Autor), Kharas, Hushidar (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India : Thousand Oaks, California, USA : SAGE Publications India Pvt Ltd ; SAGE Publications Inc, 2017.
Temas:
Crisis management.
Brand name products > Management.
Product management.
Public relations.
Social media.
Public Relations
Social Media
Gestion de crise.
Produits de marque > Gestion.
Produits commerciaux > Gestion.
Relations publiques.
Médias sociaux.
public relations.
social media.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products > Management
Crisis management
Product management
Public relations
Social media
Acceso en línea:Texto completo
Descripción
Sumario:This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.
Descripción Física:1 online resource (xiv, 142 pages)
Bibliografía:Includes bibliographical references.
ISBN:9789386446800
9386446804
9353280575
9789353280574

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