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New studies in multimodality : conceptual and methodological elaborations /
"Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Bloomsbury Academic,
2017.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Title Page; Copyright Page; Table of Contents; List of Figures; List of Tables; Notes on Contributors; Preface; Chapter 1 Introduction: Rethinking Multimodality in the Twenty-first Century; 1 Introduction; 2 Defining multimodality for the twenty-first century; 3 Signposts on the modern multimodal highway; 4 Tracing old trails, striking new paths; 5 Conclusion: Multimodal studies, united in their diversity; References; Chapter 2 Vectors; 1 Introduction; 2 Vectors; 3 Some questions; 4 Rereading Arnheim; 5 The multiplicity of vectors: Two examples; 6 Vectors and processes; 7 Two system networks.
- 9 Further implications-stratified instantiation10 Conclusion; Acknowledgment; References; Chapter 5 Understanding Multimodal Meaning Making: Theories of Multimodality in the Light of Reception Studies; 1 Introduction: A recipient's perspective on multimodality; 2 Eye tracking: A window to multimodal meaning making; 3 Sign-centered approaches to multimodality: The semiotic paradigm; 4 From sign to communication: Pragmatic approaches to multimodality; 5 Conclusions; Acknowledgment; References; Chapter 6 Approaching Multimodality from the Functional-pragmatic Perspective; 1 Introduction1.
- 2 Perspectives on multimodality3 Functional pragmatics; 4 FP methodology for multimodal research; 5 Multimodality in academic teaching and learning; 6 Conclusion; Notes; References; Chapter 7 Audio Description: A Practical Application of Multimodal Studies; 1 Introduction; 2 Audio Description as a text type; 3 A case study; 4 ADLAB; 5 Conclusion; References; Filmography; Chapter 8 Multimodal Translational Research: Teaching Visual Texts; 1 Introduction; 2 Multimodal literacy; 3 The systemic approach to critical viewing; 4 Conclusion; References.
- Chapter 9 "Wikiganda": Detecting Bias in Multimodal Wikipedia Entries1 Introduction; 2 Background; 3 Studying bias and neutrality in Wikipedia cross-culturally: Party competition and the Euro crisis; 4 Conclusion; Notes; References; Chapter 10 Exploring Organizational Heritage Identity: The Multimodal Communication Strategies; 1 Introduction; 2 Corporate heritage identity; 3 Multimodal discourse strategies; 4 Research method; 5 Findings; 6 Summary and discussion; References; Chapter 11 The "Bologna Process" as a Territory of Knowledge: A Contextualization Analysis.