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New studies in multimodality : conceptual and methodological elaborations /
"Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Bloomsbury Academic,
2017.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
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| 008 | 170609s2017 nyu ob 001 0 eng d | ||
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| 020 | |a 9781350026537 |q (electronic bk.) | ||
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a New studies in multimodality : |b conceptual and methodological elaborations / |c edited by Ognyan Seizov & Janina Wildfeuer. |
| 260 | |a New York, NY : |b Bloomsbury Academic, |c 2017. | ||
| 300 | |a 1 online resource (312 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed June 13, 2017). | |
| 505 | 0 | |a Title Page; Copyright Page; Table of Contents; List of Figures; List of Tables; Notes on Contributors; Preface; Chapter 1 Introduction: Rethinking Multimodality in the Twenty-first Century; 1 Introduction; 2 Defining multimodality for the twenty-first century; 3 Signposts on the modern multimodal highway; 4 Tracing old trails, striking new paths; 5 Conclusion: Multimodal studies, united in their diversity; References; Chapter 2 Vectors; 1 Introduction; 2 Vectors; 3 Some questions; 4 Rereading Arnheim; 5 The multiplicity of vectors: Two examples; 6 Vectors and processes; 7 Two system networks. | |
| 505 | 8 | |a 9 Further implications-stratified instantiation10 Conclusion; Acknowledgment; References; Chapter 5 Understanding Multimodal Meaning Making: Theories of Multimodality in the Light of Reception Studies; 1 Introduction: A recipient's perspective on multimodality; 2 Eye tracking: A window to multimodal meaning making; 3 Sign-centered approaches to multimodality: The semiotic paradigm; 4 From sign to communication: Pragmatic approaches to multimodality; 5 Conclusions; Acknowledgment; References; Chapter 6 Approaching Multimodality from the Functional-pragmatic Perspective; 1 Introduction1. | |
| 505 | 8 | |a 2 Perspectives on multimodality3 Functional pragmatics; 4 FP methodology for multimodal research; 5 Multimodality in academic teaching and learning; 6 Conclusion; Notes; References; Chapter 7 Audio Description: A Practical Application of Multimodal Studies; 1 Introduction; 2 Audio Description as a text type; 3 A case study; 4 ADLAB; 5 Conclusion; References; Filmography; Chapter 8 Multimodal Translational Research: Teaching Visual Texts; 1 Introduction; 2 Multimodal literacy; 3 The systemic approach to critical viewing; 4 Conclusion; References. | |
| 505 | 8 | |a Chapter 9 "Wikiganda": Detecting Bias in Multimodal Wikipedia Entries1 Introduction; 2 Background; 3 Studying bias and neutrality in Wikipedia cross-culturally: Party competition and the Euro crisis; 4 Conclusion; Notes; References; Chapter 10 Exploring Organizational Heritage Identity: The Multimodal Communication Strategies; 1 Introduction; 2 Corporate heritage identity; 3 Multimodal discourse strategies; 4 Research method; 5 Findings; 6 Summary and discussion; References; Chapter 11 The "Bologna Process" as a Territory of Knowledge: A Contextualization Analysis. | |
| 520 | |a "Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena."--Bloomsbury Publishing. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Semiotics. | |
| 650 | 7 | |a Semiotics |x semiology. |2 bicssc | |
| 650 | 7 | |a Discourse analysis. |2 bicssc | |
| 650 | 7 | |a Linguistics. |2 bicssc | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x General. |2 bisacsh | |
| 650 | 7 | |a Semiotics |2 fast | |
| 700 | 1 | |a Seizov, Ognyan, |e editor. | |
| 700 | 1 | |a Wildfeuer, Janina, |e editor. | |
| 758 | |i has work: |a New studies in multimodality (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGPgWvYchwkB8xDFTKpHG3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t New studies in multimodality. |d New York, NY : Bloomsbury Academic, 2017 |z 1350026514 |z 9781350026513 |w (OCoLC)967367636 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4872948 |z Texto completo |
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