The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly /

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The international bestseller-now in a new edition When it comes to marketing, anything goes in the Digital Age, right' Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Scott, David Meerman
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Edición:Sixth edition.
Temas:
Internet marketing.
Internet in public relations.
Marketing sur Internet.
Internet dans les relations publiques.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet in public relations
Internet marketing
Electronic books.
Acceso en línea:Texto completo
Search Result 1
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
por Scott, David Meerman
Publicado 2020
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Search Result 2
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /
por Scott, David Meerman
Publicado 2010
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
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