Cargando…
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly /
The international bestseller-now in a new edition When it comes to marketing, anything goes in the Digital Age, right' Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2017]
|
| Edición: | Sixth edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Foreword / Robert Scoble
- I. How the web has changed the rules of marketing and PR. The old rules of marketing and PR are ineffective in an online world
- The new rules of marketing and PR
- Reading your buyers directly
- II. Web-based communications to reach buyers directly. Social media and your targeted audience
- Blogs : tapping millions of evangelists to tell your story
- Audio and video drive action
- Going viral : the web helps audiences catch the fever
- The content-rich website
- Marketing and PR in real time
- III. Action plan for harnessing the power of the new rules. You are what you publish : building your marketing and PR plan
- Growing your business : how marketing and PR drive sales
- Strategies for creating awesome content
- How to write for your buyers
- Social networking as marketing
- Blogging to reach your buyers
- An image is worth a thousand words
- Video and podcasting made easy
- How to use news releases to reach buyers directly
- Your newsroom : a front door for much more than the media
- The new rules for reaching the media
- Newsjacking your way into the media
- Search engine marketing
- Make it happen.