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Analytics : the agile way /

Through a series of case studies and examples, this book demonstrates the benefits of a new analytics mindset that includes superior access to information, quicker insights, and the ability to spot trends far ahead of your competitors. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Simon, Phil (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, 2017.
Colección:Wiley and SAS business series.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface: the power of dynamic data
  • Introduction: it didn't used to be this way
  • Signs of the times: why data and analytics are dominating our world
  • The fundamentals of contemporary data: a primer on what it is, why it matters, and how to get it
  • The fundamentals of analytics: peeling back the onion
  • A better way to work: the benefits and core values of agile development
  • Introducing scrum: looking at one of today's most popular agile methods
  • A framework for agile analytics: a simple model for gathering insights
  • University tutoring center: an in-depth case study on agile analytics
  • People analytics at Google/Alphabet: not your father's HR department
  • The anti-Google: Beneke Pharmaceuticals
  • Ice Station Zebra Medical: how agile methods solved a messy health-care data problem
  • Racial profiling at Nextdoor: using data to build a better app and combat a PR disaster
  • The benefits of agile analytics: the upsides of small batches
  • No free lunch: the impediments to and limitations of agile analytics
  • The importance of designing for data: lessons from the upstarts
  • What now?: a look forward.