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Analytics : the agile way /

Through a series of case studies and examples, this book demonstrates the benefits of a new analytics mindset that includes superior access to information, quicker insights, and the ability to spot trends far ahead of your competitors. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Simon, Phil (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, 2017.
Colección:Wiley and SAS business series.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Simon, Phil,  |e author. 
245 1 0 |a Analytics :  |b the agile way /  |c Phil Simon. 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons,  |c 2017. 
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504 |a Includes bibliographical references and index. 
588 0 |a Print version record and CIP data provided by publisher. 
505 0 |a Preface: the power of dynamic data -- Introduction: it didn't used to be this way -- Signs of the times: why data and analytics are dominating our world -- The fundamentals of contemporary data: a primer on what it is, why it matters, and how to get it -- The fundamentals of analytics: peeling back the onion -- A better way to work: the benefits and core values of agile development -- Introducing scrum: looking at one of today's most popular agile methods -- A framework for agile analytics: a simple model for gathering insights -- University tutoring center: an in-depth case study on agile analytics -- People analytics at Google/Alphabet: not your father's HR department -- The anti-Google: Beneke Pharmaceuticals -- Ice Station Zebra Medical: how agile methods solved a messy health-care data problem -- Racial profiling at Nextdoor: using data to build a better app and combat a PR disaster -- The benefits of agile analytics: the upsides of small batches -- No free lunch: the impediments to and limitations of agile analytics -- The importance of designing for data: lessons from the upstarts -- What now?: a look forward. 
520 |a Through a series of case studies and examples, this book demonstrates the benefits of a new analytics mindset that includes superior access to information, quicker insights, and the ability to spot trends far ahead of your competitors. --  |c Edited summary from book. 
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650 0 |a Decision making. 
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