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EBOOKCENTRAL_ocn987103380 |
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20240329122006.0 |
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m o d |
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170513s2017 xx o 000 0 eng d |
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|a 987039039
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|a 9781787148581
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|a 1787148580
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|a HF1009.5
|b .C686 2017
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|a 300.723
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|a UAMI
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| 100 |
1 |
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|a Moon, Byeong-Joon.
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| 245 |
1 |
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|a Country of origin research revisited :
|b seeking new methods and variables.
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| 260 |
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2017.
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| 300 |
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|a 1 online resource (193 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a International Marketing Review ;
|v v. 34
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| 588 |
0 |
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|a Print version record.
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|a Covers; Editorial boards; Guest editorial; Inconsistencies in the behavioural effects of consumer ethnocentrism; The EU as superordinate brand origin: an entitativity perspective; COO vs ROO: importance of the origin in customer preferences towards financial entities; Country of origin effects ininternational marketing channels; Buy-national campaigns: congruence determines premiums for domestic products; Country of origin effects on brandimage, brand evaluation, and purchase intention; A store brand's country-of-originor store image: what mattersto consumers?
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| 505 |
8 |
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|a Drawing negative inferences from a positive country-of-origin imageThe effect of COO on retail buyers' propensity to trial new products; Country of origin and ethnocentrism in the context of lateral, upward and downward migration.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Export marketing
|v Periodicals.
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| 650 |
|
7 |
|a Export marketing
|2 fast
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| 655 |
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7 |
|a Periodicals
|2 fast
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| 700 |
1 |
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|a Ko, Eunju.
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| 700 |
1 |
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|a Magnusson, Peter.
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| 758 |
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|i has work:
|a Country of origin research revisited (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCXQPQPYQxvjhC8x3vCGxH3
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Moon, Byeong-Joon.
|t Country of origin research revisited : seeking new methods and variables.
|d Bradford, West Yorkshire : Emerald Publishing Limited, ©2017
|z 9781787148574
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| 830 |
|
0 |
|a International Marketing Review.
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4856733
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL4856733
|
| 938 |
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|a YBP Library Services
|b YANK
|n 14417570
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|a 92
|b IZTAP
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