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00000cam a2200000Ma 4500 |
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EBOOKCENTRAL_ocn987095870 |
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OCoLC |
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20240329122006.0 |
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m o d |
| 007 |
cr cnu---unuuu |
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170513s2017 it ob 000 0 ita d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
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|d N$T
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|a 986973207
|a 987329200
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|a 9788892166264
|q (electronic bk.)
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|a UAMI
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| 100 |
1 |
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|a Polese, Francesco.
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| 245 |
1 |
0 |
|a Marketing /
|c Francesco Polese, Evert Gummesson.
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| 260 |
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|a Torino :
|b G. Giappichelli Editore,
|c ©2017.
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| 300 |
|
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|a 1 online resource (225 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a COVER ; Quartino ; Indice ; Indice Figure, Tabelle, Box ; Prefazione ; Introduzione ; Capitolo 1. Principi di Marketing ; Capitolo 2. Mercati e Complessità ; Capitolo 3. Consumer Behaviour e Value Co-Creation ; Capitolo 4. Marketing Strategico; Capitolo 5. Marketing Operativo; Capitolo 6. Marketing Relazionale; Capitolo 7. Piano Marketing ; Capitolo 8. Marketing e Innovazione Digitale ; Appendice ; Bibliografia ; Sitografia ; Ultimato di stampare.
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| 588 |
0 |
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|a Online resource; title from PDF title page (EBSCO, viewed Aug. 8, 2017).
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| 590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
|
0 |
|a Marketing.
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| 650 |
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2 |
|a Marketing
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| 650 |
|
6 |
|a Marketing.
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| 650 |
|
7 |
|a marketing.
|2 aat
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing
|2 fast
|
| 700 |
1 |
|
|a Gummesson, Evert.
|
| 758 |
|
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|i has work:
|a Marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCYBTtchcRKYjdrbFjyvpMX
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Polese, Francesco.
|t Marketing.
|d Turin : G. Giappichelli, ©2017
|z 9788892108349
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4856363
|z Texto completo
|
| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL4856363
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|a EBSCOhost
|b EBSC
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| 938 |
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|a YBP Library Services
|b YANK
|n 14392250
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| 994 |
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|a 92
|b IZTAP
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