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Contemporary issues in events, festivals and destination management.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2017.
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| Colección: | International Journal of Contemporary Hospitality Management.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; EDITORIAL ADVISORY BOARD; Contemporary issues in events, festivals and destination management; Thematic trends in event management research; Event innovation induced corporate branding; "We've never measured it, but it brings in a lot of business"; Sport mega-events and nation branding; Enhancing destination competitiveness through disability sport event legacies; Identifying antecedents and outcomes of festival satisfaction; How to create a profitable boothscape?; The event and festival life cycle
- developing a new model for a new context.