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Die Internationalisierung der Bayerischen Motoren Werke AG.
"After 1945, BMW began its steady rise to become a global corporation. Based on source materials and her personal expertise, Annika Biss describes BMW's internationalization strategies and places them in a larger historical context. She thus illuminates BMW's international marketing h...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Berlin/Boston, GERMANY :
De Gruyter,
2017.
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| Colección: | Perspektiven ;
6 |
| Temas: | |
| Acceso en línea: | Texto completo |