Die Internationalisierung der Bayerischen Motoren Werke AG.

"After 1945, BMW began its steady rise to become a global corporation. Based on source materials and her personal expertise, Annika Biss describes BMW's internationalization strategies and places them in a larger historical context. She thus illuminates BMW's international marketing h...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Biss, Annika
Formato: Electrónico eBook
Idioma:Alemán
Publicado: Berlin/Boston, GERMANY : De Gruyter, 2017.
Colección:Perspektiven ; 6
Temas:
Bayerische Motoren Werke > History.
Bayerische Motoren Werke
Automobile industry and trade > Germany (West) > History.
Automobiles > Germany (West) > Marketing.
Export marketing > South Africa > Case studies.
Automobiles > Industrie et commerce > Allemagne (Ouest) > Histoire.
Automobiles > Allemagne (Ouest) > Commercialisation.
HISTORY > Africa > South > General.
HISTORY > Europe > Germany.
HISTORY > General.
HISTORY > Modern > 20th Century.
Automobile industry and trade
Automobiles > Marketing
Export marketing
Germany (West)
South Africa
Case studies
History
Acceso en línea:Texto completo
Descripción
Sumario:"After 1945, BMW began its steady rise to become a global corporation. Based on source materials and her personal expertise, Annika Biss describes BMW's internationalization strategies and places them in a larger historical context. She thus illuminates BMW's international marketing history, and, in the processes, conducts a case study of BMW's engagement in South Africa"--
Descripción Física:1 online resource (804)
Bibliografía:Includes bibliographical references (pages 770-787) and indexes.
ISBN:3110501295
9783110501292

Ejemplares similares