Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance /

Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gloor, Peter A. (Peter Andreas), 1961- (authior.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2017.
Edición:First edition.
Temas:
Online social networks.
Social sciences > Network analysis.
Electronic commerce.
Internet marketing.
Business communication.
Business planning.
Data mining.
Sociometry.
Réseaux sociaux (Internet)
Sciences sociales > Analyse de réseau.
Commerce électronique.
Marketing sur Internet.
Communication dans l'entreprise.
Exploration de données (Informatique)
Sociométrie.
Social interaction.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business communication
Business planning
Data mining
Electronic commerce
Internet marketing
Online social networks
Social sciences > Network analysis
Sociometry
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • 1. Introduction
  • 2. Coolfarming organizations
  • 3. Coolhunting and trend forecasting on the Web
  • 4. The six honest signals of collaboration
  • 5. Essentials of social network analysis and statistics
  • 6. How ideas spread in online social networks : readings
  • 7. The four-step analysis process
  • 8. Getting started with Condor
  • 9. Analyzing e-mail with Condor
  • 10. Calculating personality characteristics from e-mail
  • 11. Predicting criminal intent from e-mail : analysing the Enron e-mail archive
  • 12. Coolhunting on the Internet with Condor
  • 13. Coolhunting : Francogeddon
  • 14. Coolhunting the US presidential elections
  • 15. Inside media individual collaboration (IMIC)
  • 16. Outside media individual collaboration (OMIC)
  • 17. Inside media organizational collaboration (IMOC)
  • 18. Outside media organizational collaboration (OMOC)
  • 19. Survey of individual and organizational collaboration (SIC & SOC)
  • Appendices.

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