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Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance /

Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gloor, Peter A. (Peter Andreas), 1961- (authior.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2017.
Edición:First edition.
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

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100 1 |a Gloor, Peter A.  |q (Peter Andreas),  |d 1961-  |e authior.  |1 https://id.oclc.org/worldcat/entity/E39PBJpDHm6MkghpdGVjHTKfMP 
245 1 0 |a Sociometrics and human relationships :  |b analyzing social networks to manage brands, predict trends, and improve organizational performance /  |c by Peter A. Gloor. 
250 |a First edition. 
264 1 |a Bingley, UK :  |b Emerald Publishing Limited,  |c 2017. 
264 4 |c ©2017 
300 |a 1 online resource (xiii, 493 pages) :  |b illustrations 
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504 |a Includes bibliographical references and index. 
505 0 |a 1. Introduction -- 2. Coolfarming organizations -- 3. Coolhunting and trend forecasting on the Web -- 4. The six honest signals of collaboration -- 5. Essentials of social network analysis and statistics -- 6. How ideas spread in online social networks : readings -- 7. The four-step analysis process --8. Getting started with Condor -- 9. Analyzing e-mail with Condor -- 10. Calculating personality characteristics from e-mail -- 11. Predicting criminal intent from e-mail : analysing the Enron e-mail archive -- 12. Coolhunting on the Internet with Condor -- 13. Coolhunting : Francogeddon -- 14. Coolhunting the US presidential elections -- 15. Inside media individual collaboration (IMIC) -- 16. Outside media individual collaboration (OMIC) --17. Inside media organizational collaboration (IMOC) --18. Outside media organizational collaboration (OMOC) -- 19. Survey of individual and organizational collaboration (SIC & SOC) -- Appendices. 
520 |a Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance by optimizing communication and collaboration through email. Based on Collaborative Innovation Networks courses which have been taught for over a decade to students forming virtual teams across a number of universities, Gloor shows readers how to leverage virtual collaborative creativity in the Internet age, and helps them understand and apply the dynamics of online communication via a variety of tools. Gloor has also created a tool that analyses all types of social media such as: Twitter, Wikipedia, online blogs and Facebook as well as email or Skype logs to predict election outcomes, perception and strength of brands, customer and employment satisfaction, or fraudulent behavior. Gloor explains how to use his tool, Condor, to visualize, monitor and manage brands, products and topics online, as well as analyzing organizations through their email networks. --  |c Provided by publisher. 
588 0 |a Print version record. 
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650 0 |a Online social networks. 
650 0 |a Social sciences  |x Network analysis. 
650 0 |a Electronic commerce. 
650 0 |a Internet marketing. 
650 0 |a Business communication. 
650 0 |a Business planning. 
650 0 |a Data mining. 
650 0 |a Sociometry. 
650 6 |a Réseaux sociaux (Internet) 
650 6 |a Sciences sociales  |x Analyse de réseau. 
650 6 |a Commerce électronique. 
650 6 |a Marketing sur Internet. 
650 6 |a Communication dans l'entreprise. 
650 6 |a Exploration de données (Informatique) 
650 6 |a Sociométrie. 
650 7 |a Social interaction.  |2 bicssc 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Business communication  |2 fast 
650 7 |a Business planning  |2 fast 
650 7 |a Data mining  |2 fast 
650 7 |a Electronic commerce  |2 fast 
650 7 |a Internet marketing  |2 fast 
650 7 |a Online social networks  |2 fast 
650 7 |a Social sciences  |x Network analysis  |2 fast 
650 7 |a Sociometry  |2 fast 
776 0 8 |i Print version:  |a Gloor, Peter A. (Peter Andreas), 1961-  |t Sociometrics and human relationships.  |b First edition.  |d Bingley, UK : Emerald Publishing Limited, 2017  |z 9781787141131  |w (OCoLC)988382097 
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