Multimodality : Foundations, Research and Analysis - A Problem-Oriented Introduction /

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specific...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bateman, John
Otros Autores: Hiippala, Tuomo, Wildfeuer, Janina
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin ; Boston : De Gruyter Mouton, [2017]
Colección:Mouton textbook.
Temas:
Modality (Linguistics)
Communication > Psychological aspects.
Modalité (Linguistique)
Communication > Aspect psychologique.
LANGUAGE ARTS & DISCIPLINES / Linguistics / General.
Communication > Psychological aspects
Multimodalität
(Produktform)Electronic book text
(Zielgruppe)Fachhochschul-/Hochschulausbildung
(BISAC Subject Heading)LAN009000
(BISAC Subject Heading)LAN004000: LAN004000 LANGUAGE ARTS & DISCIPLINES / Communication
(BIC subject category)CFGR: Discourse analysis
(BIC subject category)GTE: Semiotics / semiology
(BIC subject category)CF: linguistics
(BIC subject category)GTC: Communication studies
Applied Linguistics; Communication; Media; Multimodality
TB: Textbook
EBK: eBook
(VLB-WN)9561
Applied linguistics
Communication
Media
(Produktrabattgruppe)PN: nicht rabattbeschränkt/Sortimentstitel
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • How to use this book
  • Part I: Working your way into 'multimodality'
  • 1 Introduction: the challenge of multimodality
  • 2 Recognising multimodality: origins and inspirations
  • 3 Where is multimodality? Communicative situations and their media
  • 4 What is multimodality? Semiotic modes and a new 'textuality'
  • Part II: Methods and analysis
  • 5 The scope and diversity of empirical research methods for multimodality
  • 6 Are your results saying anything? Some basics
  • 7 Multimodal navigator: how to plan your multimodal research
  • Part III: Use cases
  • Use case area 1: temporal, unscripted
  • 8 Gesture and face-to-face interaction
  • Use case area 2: temporal, scripted
  • 9 Performances and the performing arts
  • Use case area 3: spatial, static
  • 10 Layout space
  • 11 Diagrams and infographics
  • 12 Comics and graphic novels
  • Use case area 4: spatial, dynamic
  • 13 Film and the moving (audio- )visual image
  • 14 Audiovisual presentations
  • Use case area 5: spatiotemporal, interactive: 'media that bite back'
  • 15 Webpages and dynamic visualisations
  • 16 Social media
  • 17 Computer and video games
  • 18 Final words: ready, steady, analyse!
  • Bibliography
  • Index.

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