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Ceramics and globalization : Staffordshire ceramics, made in China /

"Neil Ewins' study of the Staffordshire potteries in a period of great global change traces how ceramics production has been affected by globalisation in both familiar and unexpected ways. Although many manufacturers such as Wedgwood initially moved production to cheaper labour markets in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ewins, Neil (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Bloomsbury Academic, 2017.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Globalization, the on-going debate
  • The traditions
  • East Asian and Staffordshire Ceramics
  • The Rise of Outsourcing UK ceramics
  • The Impact of Far Eastern Outsourcing on the Marketing of UK Ceramics
  • Outsourcing and its Impact on the Design Process
  • Accentuating Place of Origin
  • The Impact of Far Eastern Outsourcing on UK Ceramic Demand: the Retail Perspective
  • UK Ceramic Manufacturing in Relation to Consumer Perception.