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In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sancho Pou, Eduard (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: München : DETAIL, [2014]
Colección:DETAIL Special.
Temas:
1900-1999
Architectural practice > History > 20th century.
Architecture, Modern > 20th century.
Architecture > 20e siècle.
ARCHITECTURE / Professional Practice.
Architectural practice
Architecture, Modern
Architektenbüro
Marketingstrategie
(Produktform)Electronic book text
(Zielgruppe)Fachpublikum/ Wissenschaft
(BISAC Subject Heading)ARC015000
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • PREFACE
  • PROLOGUE
  • INTRODUCTION: WHERE ARE WE AND HOW DID WE GETH ERE?
  • Marketing: HOW TO SELL ACCORDING TO THE RULES OF MARKETING
  • Icons: HOW TO SELL ARCHITECTURE THROUGH ICONIC BUILDINGS AND FAMILIAR IMAGES
  • Politics: HOW TO RECOGNIZE THE PEOPLE AND PROBLEMS BEHIND THE FIGURES AND GRAPHICS
  • Throng: IDEAS FOR A FAST-GROWING POPULATION (IS THERE A MODEL THAT CAN BE REPEATED AT WILL?)
  • Developer: THE ATTEMPT TO GENERATE DEMAND, OR THE ARCHITECT AS PROJECT DEVELOPER
  • N°1: MAKING THE RULES
  • OUTLOOK
  • EPILOGUE
  • INTERVIEW: A CONVERSATION WITH ART GENSLER AND BJARKE INGELS
  • BIBLIOGRAPHY
  • INDEX
  • EDUARD SANCHO POU
  • ACKNOWLEDGEMENTS.

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