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Sport business in China : current state and prospect /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2017.
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| Colección: | International Journal of Sports Marketing and Sponsorship.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover ; Editorial advisory board ; Sport business in China: current state and prospect ; Values and goals of Chinese sport consumers contrary to American counterparts ; When the future of Chinese soccer is at stake ; Push and pull factors associated with the CTTSL game events between on-site and online consumers ; Transnational venue management corporations and local embeddedness ; The development of NBA in China: a glocalization perspective ; Air Qiaodan ; Spring is coming: WTA and tennis in China ; Variables affecting the market demand of sport lottery sales in China.