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20240329122006.0 |
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170325s2017 xx o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d DEBBG
|d OCLCQ
|d MERUC
|d OCLCQ
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|d OCLCF
|d TPA
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|d OCLCQ
|d OCLCO
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| 019 |
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|a 1296080207
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|a 9781119118916
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|a 1119118913
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|a AU@
|b 000065431112
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|a (OCoLC)979154314
|z (OCoLC)1296080207
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|a HF5823
|b .D563 2017
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|a 658.802
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|a UAMI
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| 100 |
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|a DiMarco, John.
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|a Communications Writing and Design.
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| 260 |
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|a Somerset :
|b John Wiley & Sons, Incorporated,
|c 2017.
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| 300 |
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|a 1 online resource (216 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a Communications Writing and Design; Contents; Acknowledgements ; Foreword ; Preface; Objectives; Method; 1 The Connectivity between Research, Writing, and Design; 1.1 The anatomy of a text, a document, and a work; 1.2 Research; Data in action; 1.3 Writing; Linguistic value; 1.4 Design; Form as meaning; Icon, index, symbol; 1.5 Summary; 1.6 Chapter exercises; Chapter references; 2 Writing Technical, Persuasive, and News Communication; 2.1 Writing for "Marcom " touchpoints; 2.2 Effecting persuasion; 2.3 Getting raw material for writing projects.
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|a 2.4 Marketing communications writing: technical, persuasive, and news2.5 Technical writing; Technical communication; Key rules in technical writing and technical communication; 2.6 Persuasive copywriting; Writing to sell using FAB and USP; Key rules in persuasive copywriting; 2.7 News writing; Identifying and defining news; Key rules in news writing; 2.8 Writing tool belt -- essential skills; Activation of verbs -- voice and tense; Outlining and flowcharting; Chunking and progressive disclosure; "You" viewpoint; Expressing data; Crafting headlines and subheads; Editing and rewriting.
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|a 2.9 Essential grammar rulesUsage and style for common punctuation marks; Parenthetical punctuation; The Comma; The Semicolon; The em dash; Quotation marks; Apostrophes; 2.10 Five common writing mistakes to avoid; 2.11 Five steps to find writing success; 2.12 Chapter exercises; Technical writing; Persuasive copywriting; News writing; Chapter references; 3 Communication Design; 3.1 Communication design solves problems; Marketing communications problems; Communication design; Graphic and advertising design; 3.2 Design direction; 3.3 Communication design components; 3.4 Layout.
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|a Grids -- rule of thirds and the law of thirdsBANGPP -- a visual layout rubric; 3.5 Typography; Choosing fonts; Setting type; Two kinds of type: display type and body text; Hierarchy and consistency; Responsible typography in action; 3.6 Images; Photographs; Illustrations; Motion graphics and animation; 3.7 Color; Color sensation and attention; Understanding color terminology; Choosing color using wheel schemes; Color palettes and color harmony; 3.8 Common design mistakes to avoid; Incorrect image proportions and resolution; Uncaring typography; Using color for the sake of color.
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|a 3.9 Chapter exercisesChapter references; 4 Creative Research Methods; 4.1 Understand, research, then execute; 4.2 Design process-seven steps; 4.3 Briefs: creative, design, and scope; Client creative brief; GACMIST design brief; Project scope document; 4.4 Design and market research methods; Market research; Twenty questions to target your audience; Brainstorming; Concentric circle exercises (CC method); Mind mapping; Design ethnography; 4.5 Creating visual forms on paper; Sketching; Storyboards; Integrated sitemaps; 4.6 Chapter exercises; Chapter references; 5 Design Tools.
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| 500 |
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|a 5.1 Digital design tools for communication designers.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Advertising.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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|a Information technology
|x Social aspects.
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| 650 |
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2 |
|a Marketing
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| 650 |
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6 |
|a Marketing.
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| 650 |
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6 |
|a Technologie de l'information
|x Aspect social.
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| 650 |
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7 |
|a marketing.
|2 aat
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| 650 |
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7 |
|a Advertising
|2 fast
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| 650 |
|
7 |
|a Information technology
|x Social aspects
|2 fast
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| 650 |
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7 |
|a Marketing
|2 fast
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| 758 |
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|i has work:
|a Communications Writing and Design (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCXBmhHXPThXJXVfXqwgRDm
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|a DiMarco, John.
|t Communications Writing and Design.
|d Somerset : John Wiley & Sons, Incorporated, ©2017
|z 9781119118909
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| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4825798
|z Texto completo
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| 994 |
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|a 92
|b IZTAP
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