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Advances in Service Research in Australasia and Asia Pacific.
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2017.
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| Colección: | Journal of Service Theory and Practice.
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| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover ; Editorial advisory and review boards ; Guest editorial ; Broadening brand engagement within the service-centric perspective ; Branded marketing events:engaging Australian and French wine consumers ; Consumer construal of separation in virtual services ; A multilevel consideration of service design conditions ; Markets and market boundaries:a social practice approach ; Measuring quality variations in e-service ; Patient participatory behaviours in healthcare service delivery ; Service excellence in the light of cultural diversity: the impact of metacognitive cultural intelligence.