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Branding of Emerging Nations : a Multidisciplinary Perspective.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2017.
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| Colección: | Journal of Asia Business Studies.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Guest editorial; Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior; Factors impacting the adoption of m-banking: understanding brand India's potential for financial inclusion; Predisposition towards foreign brands and materialism: a quantitative assessment; Cultural influence on brand loyalty of rural consumers in the Indian context; Patient satisfaction and brand loyalty in health-care organizations in India; The influence of country image on luxury value perception and purchase intention.