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Branding of Emerging Nations : a Multidisciplinary Perspective.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Deb, Madhurima
Otros Autores: Merchant, Hemant
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, West Yorkshire : Emerald Publishing Limited, 2017.
Colección:Journal of Asia Business Studies.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Branding of Emerging Nations :  |b a Multidisciplinary Perspective. 
260 |a Bradford, West Yorkshire :  |b Emerald Publishing Limited,  |c 2017. 
300 |a 1 online resource (113 pages) 
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490 1 |a Journal of Asia Business Studies ;  |v v. 11 
588 0 |a Print version record. 
505 0 |a Cover; Guest editorial; Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior; Factors impacting the adoption of m-banking: understanding brand India's potential for financial inclusion; Predisposition towards foreign brands and materialism: a quantitative assessment; Cultural influence on brand loyalty of rural consumers in the Indian context; Patient satisfaction and brand loyalty in health-care organizations in India; The influence of country image on luxury value perception and purchase intention. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Branding (Marketing) 
650 6 |a Stratégie de marque. 
650 7 |a branding.  |2 aat 
650 7 |a Branding (Marketing)  |2 fast 
700 1 |a Merchant, Hemant. 
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776 0 8 |i Print version:  |a Deb, Madhurima.  |t Branding of Emerging Nations : A Multidisciplinary Perspective.  |d Bradford, West Yorkshire : Emerald Publishing Limited, ©2017  |z 9781787142947 
830 0 |a Journal of Asia Business Studies. 
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