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Lights, Camera, Uh-Oh : How to Be Camera Savvy in a Video Driven World.
The invaluable handbook for acing your on-camera appearance On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Somerset :
John Wiley & Sons, Incorporated,
2017.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Series; Title page; Copyright; Dedication; Preface; Acknowledgments; Section One The Inescapable Reality-We All Have to Communicate through a Camera; Chapter 1 Why You Need to Read This Book; The Power and Pervasiveness of Video; The Decline of the Professional Spokesperson; The Global Communication Tool of Choice; Hiring by Skype; The Perils of Video; How Reading This Book Can Improve Your On-Camera Performance; Chapter Takeaways; Notes; Chapter 2 Why the Camera Changes Everything; My "Aha!" Moment; A Camera Changes Everything; The Archenemy of Performance Success: You.
- The Key to On-Camera Success: AuthenticityChapter Takeaways; Section Two The MVPs of Performance Success; Chapter 3 M-Mental Mind-set: The Prep before the Performance; Reaching the Real Audience; The Bottom Line: It's Not about You; Chapter Takeaways; Note; Chapter 4 V-Vocal Variety: Pacing and Pausing with Purpose; The Musicality of Your Delivery-What's Your Range?; Setting Your Pace with the Viewer in Mind; Finishing Your Thoughts; Using the Power of the Pause; The Lowdown on Uptalk; Chapter Takeaways; Note; Chapter 5 P-Physical Factors: On-Camera Movement with Meaning.
- On-Camera Gesturing: An Out-of-Body ExperienceGetting Familiar with Frame Size; The Role of Off-Camera Movement; Posture Pointers; Making Eye Contact When You Can't See Your Audience; Chapter Takeaways; Notes; Section Three Ready to Wear ... or Not; Chapter 6 Looking the Part-Wardrobe 101; Match Audience Expectations; Boring Is Best; Spin the Color Wheel; Putting on the Pounds; Dress Right for the Mic; Your Fifth Appendage: A Smartphone; Additional Considerations for Men; Chapter Takeaways; Notes; Chapter 7 Hair and Makeup; Hair Hassles; On-Camera Makeup Musts for Women.
- What You Need in Your KitMakeup for Men; Glasses or No Glasses; Chapter Takeaways; Section Four Best Practices for Creating Your On-Camera Message; Chapter 8 Organizing for the Ear; The Rule of Three; Repetition, Repetition, Repetition; Chapter Takeaways; Note; Chapter 9 Writing for the Spoken Word; The Challenges of Reading Written Prose Aloud; Why the Whisper Test Won't Work; Writing Tip 1: Keep It Short; Writing Tip 2: Don't Fear the Grammar Police; Writing Tip 3: See Spot ... Be Bored; Exercises for Writing the Way You Speak; Chapter Takeaways; Note.
- Section Five How to Read without Sounding Like You AreChapter 10 Marking Your Script; Step One: Smooth Out the Script; Step Two: Add Phonetics Where Appropriate; Step Three: Mark with Meaning; Step Four: Place Your Pauses; Chapter Takeaways; Script Marking Exercises Answer Key; Note; Chapter 11 Tackling the Teleprompter; Lessons Learned from Michael Bay's Implosion; Teleprompter-Friendly Copy: Best Practices; The Role of the Teleprompter Operator; Prompter Practice Made Possible; Lost in the Teleprompter; Chapter Takeaways; Note; Section Six The Most Common On-Camera Performance Scenarios.