The complete guide to fundraising management /

"The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual impro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Weinstein, Stanley, 1943- (Autor), Barden, Pamela (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2017]
Edición:Fourth edition.
Temas:
Fund raising > United States > Management.
Nonprofit organizations > United States > Finance > Management.
Collecte de fonds > États-Unis > Gestion.
Associations sans but lucratif > États-Unis > Finances > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Fund raising > Management
Nonprofit organizations > Finance > Management
Nonprofit-Organisation
Spendensammlung
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword to the fourth edition
  • Foreword to the third edition
  • Preface
  • A note About the website
  • Five major fundraising principles
  • Your organization and the nonprofit world
  • Managing the resource development function
  • The case for support and fundraising materials
  • Managing information
  • Nurturing relationships
  • Major gift fundraising
  • Direct response: mail and online
  • Telemarketing as a relationship building tool
  • Special event fundraising, cause-related marketing, and crowdfunding
  • Grants
  • Planned giving
  • Capital and endowment campaigns
  • Human resources
  • Successful fundraising in large and small nonprofits.

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