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Pilot to profit : navigating modern entrepreneurship to build your business using online marketing, social media, content marketing and sales /

Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff. Ready to generate sales, build brand buzz, and watch your cash flow soar? "Pilot to Profit" clears up the confusion of modern entrepreneurship--so you can build a smart, successful and sustaina...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Larter, Lisa (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [United States] : Morgan James Publishing : Made available through hoopla, 2016.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro; Title; Copyright; Contents; Foreword by Peggy McColl; Acknowledgements; Section 1: Profit Principles; Introduction: Accidental Entrepreneur; Chapter One: The First Sale Is Always to Yourself; Chapter Two: Your Money Mindset; Chapter Three: Defining Your Business Model; Chapter Four: Measure What Matters; Section 2: Content Principles; Chapter Five: Your Content Is Your Credibility; Chapter Six: Emails Make Your Business Money; Section 3: Social Principles; Chapter Seven: Selling On Social Media; Chapter Eight: Don't Be Everywhere On Social Media; Chapter Nine: Be A SWIIFT Marketer
  • Section 4: Selling PrinciplesChapter Ten: How To Sell; Section 5: Conclusion; Chapter Eleven: The Pilot Project; Chapter Twelve: Connect With Me; About the Author