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Pilot to profit : navigating modern entrepreneurship to build your business using online marketing, social media, content marketing and sales /
Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff. Ready to generate sales, build brand buzz, and watch your cash flow soar? "Pilot to Profit" clears up the confusion of modern entrepreneurship--so you can build a smart, successful and sustaina...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[United States] :
Morgan James Publishing : Made available through hoopla,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Larter, Lisa, |e author. | |
| 245 | 1 | 0 | |a Pilot to profit : |b navigating modern entrepreneurship to build your business using online marketing, social media, content marketing and sales / |c Lisa Larter. |
| 260 | |a [United States] : |b Morgan James Publishing : |b Made available through hoopla, |c 2016. | ||
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| 520 | |a Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff. Ready to generate sales, build brand buzz, and watch your cash flow soar? "Pilot to Profit" clears up the confusion of modern entrepreneurship--so you can build a smart, successful and sustainable business with sky-high returns. Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I?) How do I double my profits this year without doubling the work? As you turn the pages, you'll uncover answers to the questions that have kept you stuck. And, proven strategies to help your business get found and turn connections into paying customers--whether you're an established enterprise or just What can you expect? A stronger money mindset that no longer sabotages your ability to be paid what you're worth for the work you do. Expect your money-making "radar" to be on high alert. A clearly defined business model that maximizes what comes in, with less effort put out. Ease finding the right channels to grow your business so that you can reach more people. An understanding of how to create content that raises your credibility and puts you on the map. (Because without great content, your business might never be found.) Not only will you learn about turning out content that begs to be clicked on, but you'll gain powerful strategies for sharing that content through email and social media, so it gets devoured and grows your fan base. Lastly, you'll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book uncovers every step you need on your journey to building a successful, profitable business you love. With "Pilot to Profit," you're officially cleared for takeoff. | ||
| 505 | 0 | |a Intro; Title; Copyright; Contents; Foreword by Peggy McColl; Acknowledgements; Section 1: Profit Principles; Introduction: Accidental Entrepreneur; Chapter One: The First Sale Is Always to Yourself; Chapter Two: Your Money Mindset; Chapter Three: Defining Your Business Model; Chapter Four: Measure What Matters; Section 2: Content Principles; Chapter Five: Your Content Is Your Credibility; Chapter Six: Emails Make Your Business Money; Section 3: Social Principles; Chapter Seven: Selling On Social Media; Chapter Eight: Don't Be Everywhere On Social Media; Chapter Nine: Be A SWIIFT Marketer | |
| 505 | 8 | |a Section 4: Selling PrinciplesChapter Ten: How To Sell; Section 5: Conclusion; Chapter Eleven: The Pilot Project; Chapter Twelve: Connect With Me; About the Author | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 7 | |a entrepreneurs. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Women in Business. |2 bisacsh | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Larter, Lisa. |t Pilot to profit : navigating modern entrepreneurship to build your business using online marketing, social media, content marketing and sales. |d New York : Morgan James Publishing, ©2016 |h xxvi, 185 pages |z 9781614488453 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5527124 |z Texto completo |
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