Cargando…
Fundraising Principles and Practice.
"The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from ec...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Somerset :
John Wiley & Sons, Incorporated,
2016.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn973183089 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 170218s2016 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d MERUC |d OCLCQ |d UEJ |d OCLCO |d OCLCF |d SGP |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 973835087 | ||
| 020 | |a 9781119196501 | ||
| 020 | |a 1119196507 | ||
| 035 | |a (OCoLC)973183089 |z (OCoLC)973835087 | ||
| 050 | 4 | |a HG177 |b .S27 2017 | |
| 082 | 0 | 4 | |a 658.15224 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Sargeant, Adrian. | |
| 245 | 1 | 0 | |a Fundraising Principles and Practice. |
| 250 | |a 2nd ed. | ||
| 260 | |a Somerset : |b John Wiley & Sons, Incorporated, |c 2016. | ||
| 300 | |a 1 online resource (745 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Fundraising Principles and Practice; Contents; Figures and Tables; Preface; Acknowledgments; The Authors; 1 Introduction to the Nonprofit Sector; Objectives; Introduction; A "Third" Sector; A Tax-Based Definition; A Structural-Operational Definition; Size and Economic Significance of the Nonprofit Sector; Sources of Income; Philanthropic Income; Summary; Discussion Questions; References; 2 The Development of a Profession; Objectives; Introduction; Early American Fundraising; The Great Philanthropists; Key Historical Figures; Toward a Profession; Specialization in Categories of Activity. | |
| 505 | 8 | |a Specialization in Fundraising OccupationsSpecialization in Professional Associations; Looking to the Future; Knowledge Generation; Knowledge Dissemination; Knowledge-Based Education; Summary; Discussion Questions; References; 3 Fundraising Ethics; Objectives; Introduction; What Is Ethics?; Meta-ethics; Normative Ethics; Applied Ethics; Pressure in Fundraising: An Ethical Case; Normative Fundraising Ethics; Trustism; Donorcentrism; Service of Philanthropy; Rights-Balancing Fundraising Ethics; Summary; Discussion Questions; References; 4 Individual Giving Behavior; Objectives; Introduction. | |
| 505 | 8 | |a Who Gives?Motivation; Self-Interest Versus Altruism; Emotions as Motives; The Role of Empathy; The Role of Values; Definition of Donor Behavior; Modeling Donor Behavior; Attention; Perception; Emotion; Knowledge; Knowledge Content; Knowledge Structure; Attitudes; Expectancy-Value Model; Appraisal-Based Model; Means-End Chain Theory; Changing Attitudes; Donor Decision Making; Evaluation of Utility; Mental Accounting; Feedback; Alternative Models; Summary; Discussion Questions; References; 5 Social Influences on Giving; Objectives; Introduction; A Social Giving Model; Societal Environment. | |
| 505 | 8 | |a Social EnvironmentSocial Influence; Social Networks; Social Identity; Summary; Discussion Questions; References; 6 Fundraising Planning: The Fundraising Audit; Objectives; Introduction; A Planning Framework; American Society for the Prevention of Cruelty to Animals (ASPCA); Planned Parenthood of Utah; American Association of Retired Persons (AARP); The Fundraising Audit; Macro Factors; Market Factors; Analytical Tools; Product/Service Life Cycle; Portfolio Analysis; Drawbacks of Portfolio Models; Fundraising Metrics; Conducting an Audit in a Small Nonprofit; The SWOT Analysis; Summary. | |
| 505 | 8 | |a Discussion QuestionsReferences; 7 Fundraising Planning; Objectives; Introduction; Setting Fundraising Objectives; Annual Givers/Sustainers or Monthly Givers; Key Strategies; Overall Direction; Market Segmentation: Segmenting Individual Donor Markets; Targeting; Positioning Strategy; Branding; Case for Support; Tactical Plans; Budget; Scheduling; Monitoring and Control; Selection of an Appropriate Planning Framework; Summary; Discussion Questions; References; 8 Case for Support; Objectives; Introduction; Internal Case; The External Case; Case Expression or Fundraising Proposition; Summary. | |
| 500 | |a Discussion Questions. | ||
| 520 | |a "The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches"-- |c Provided by publisher. | ||
| 520 | |a "Fundraising Principles and Practice 2e is based on an emerging body of fundraising research drawn from the domains of economics, psychology, social psychology and sociology. It summarizes and interprets this research to explore its implications for modern fundraising practice. It also provides numerous case studies and examples to illustrate the theory and principles that it explains. What sets this book apart from is there is no other formal textbook with an integrated pedagogical approach to ensure student learning. This is also the only text to have an associated website (www.studyfundraising.info) where students can deepen their learning and assess their knowledge"-- |c Provided by publisher. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Fund raising. | |
| 650 | 0 | |a Nonprofit organizations |x Finance. | |
| 650 | 0 | |a Nonprofit organizations |x Marketing. | |
| 650 | 6 | |a Collecte de fonds. | |
| 650 | 6 | |a Associations sans but lucratif |x Finances. | |
| 650 | 6 | |a Associations sans but lucratif |x Marketing. | |
| 650 | 7 | |a fund raising. |2 aat | |
| 650 | 7 | |a Fund raising |2 fast | |
| 650 | 7 | |a Nonprofit organizations |x Finance |2 fast | |
| 650 | 7 | |a Nonprofit organizations |x Marketing |2 fast | |
| 700 | 1 | |a Shang, Jen. | |
| 758 | |i has work: |a Fundraising principles and practice (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFyfDG3TxFTjWHcqvXYMfq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sargeant, Adrian. |t Fundraising Principles and Practice. |d Somerset : John Wiley & Sons, Incorporated, ©2016 |z 9781119196495 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4802529 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4802529 | ||
| 994 | |a 92 |b IZTAP | ||