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Current and emerging issues in the audiovisual industry /
This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting' How are new market dynamics changing competition for content creation and acquisition and t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2017.
|
| Colección: | Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ;
volume 1. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- New Paradigms of Audiovisual Industry / Mercedes Medina
- The Threat of OTT for the Pay-TV Market / Alicia Urgelles
- The Resistance of Legacy TV Channels / Mercedes Medina
- The Public Service Heritage / Mercedes Medina
- The Battle for Audiences / Mónica Herrero
- Entertaining Power: Quality of Content / Mercedes Medina
- From Attention to Engagement in the Battle for the Audiences / Alicia Urgellés
- Monetizing in the Digital Era / Mónica Herrero
- Implementing Innovation Strategy / Mercedes Medina.