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Current and emerging issues in the audiovisual industry /

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting' How are new market dynamics changing competition for content creation and acquisition and t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Medina, Mercedes (Autor), Herrero, Mónica (Autor), Urgellés, Alicia (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2017.
Colección:Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; volume 1.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting' How are new market dynamics changing competition for content creation and acquisition and the revenue streams' Will content remain king' Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets'
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781119384632
111938463X
1119384656
9781119384656
9781119384663
1119384664