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Starting an Online Business All-In-One for Dummies.
Providing practical tips and advice on how to start and manage a successful online business, this book offers would-be Internet entrepreneurs all the information they need in order to launch an e-business in today's marketplace.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Somerset :
John Wiley & Sons, Incorporated,
2017.
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| Edición: | 5th ed. |
| Colección: | --For dummies.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Book 1 Start-Up Essentials; Chapter 1 Starting from Scratch; What Are You Waiting For? Start Your Business Now!; Choosing Just the Right Business; Creating online businesses for today and tomorrow; Finding a business that's your type; Getting Started; Chapter 2 Turning Ideas into a Viable Internet Business; Thinking Like an Online Entrepreneur; Putting Your Business Idea Under€the€Microscope.
- Using informal research to verify your ideaApplying a SWOT analysis to your idea; Creating a feasibility study to validate an idea; Identifying Your Market and€Target€Customer; Classifying your customer; Going to the source; Competing to Win: Analyzing Your€Competition; Chapter 3 Getting Real: Creating a Usable Business Plan; Understanding the Value of a Plan; Recognizing That the Parts of the Plan Make a Whole; Getting Help to Write the Plan; Determining when to hire a professional; Knowing what to expect from a business plan consultant; Using a Business Plan Today, Tomorrow, and Always.
- Chapter 4 Funding Your Online BusinessBootstrapping the Low-Cost, No-Cost Site; Making the leap to the bootstrapping lifestyle; Saving money to make money; Getting resourceful; Looking at the pros and cons of bootstrapping; Finding the Perfect Investor; Turning to your friends and family; Finding angels; Venturing into the world of venture capital; Checking Out Alternative Financing; Taking a Shortcut: Purchasing an Existing Site; Chapter 5 Creating Policies to Protect Your Website and Customers; Taking Care of Customers; I pledge to you; Put it in writing; Putting Policies in Place.
- Privacy policyUser agreement or terms and conditions; Shipping policy; Return policy; Safety for young users; Other online policies; Delivering On Your Promises; Chapter 6 Setting Up Shop: What You Need for Online Efficiency; A Floor Plan for Success; Must-Have Equipment; Make form follow function; Revving up with a powerful computer; Tools for Your Desktop; Searching for a web browser; Sending and receiving messages with e-mail; Using document-viewing software and other useful applications; Your Essential Software Toolkit; Connectivity: Today's Internet Options and More.
- Book 2 Legal and AccountingChapter 1 Minding the Law; Keeping Your Business Legal; Federal tax identification number; Resale certificate; Business bank account; Employee forms; Zoning for Business (at Home); Obtaining Business Licenses; Chapter 2 Choosing the Right Foundation: From Partnerships to Corporations; Strategizing for the Best Organization; Operating Alone as a Sole Proprietor; Fictitious name registration; Husband and wife sole proprietorship; Sharing the Load with a Partnership; Limited Liability Company; Making It Official with Incorporation; Different flavors of corporations.