Crisis, Credibility and Corporate History.

This book explores the use of corporate history for communication and marketing purposes. -- Provided by publisher.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bieri, Alexander
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Liverpool University Press, 2015.
Colección:International Council on Archives Studies LUP.
Temas:
Corporations > Public relations > Congresses.
Corporations > Archives > Congresses.
Business records > Management > Congresses.
Sociétés > Relations publiques > Congrès.
Sociétés > Archives > Congrès.
Gestion des documents > Congrès.
Business records > Management
Corporations > Archives
Corporations > Public relations
Conference papers and proceedings
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Figures; Foreword; 1. Marking Out the Extremes in Corporate History; Jonathan Steffen; Clemens Wischermann; 2. Novel Approaches in Corporate History: Selected Examples; Henning Morgen; Lionel Loew; 3. Historical Writing: No More Tales of Heroes and Myths!; Thilo Jungkind; Birgitte Possing; Joachim Scholtyseck; 4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap?; Karl-Peter Ellerbrock; Thomas Inglin; 5. The Global Scale of Corporate History: Changing Expectations in Changing Environments; Alexander L./ ieri; Paul Lasewicz; Yuko Matsuzaki; Index.
  • Contributors 5 The Global Scale of Corporate History: Changing Expectations in Changing Environments; Contents; Figures; Foreword; David A./ eitch, Secretary General of the ICA; Marking Out the Extremes in Corporate History; Jonathan Steffen; Clemens Wischermann; Novel Approaches in Corporate History: Selected Examples; Henning Morgen; Lionel Loew; Historical Writing: No More Tales of Heroes and Myths!; Thilo Jungkind; Birgitte Possing; Joachim Scholtyseck; Scientific Credibility and Getting Across the Message: Can we Bridge the Gap?; Karl-Peter Ellerbrock; Thomas Inglin.
  • The Global Scale of Corporate History: Changing Expectations in Changing EnvironmentsAlexander L./ ieri; Paul Lasewicz; Yuko Matsuzaki; Index; Contributors.

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