Cargando…
Crisis, Credibility and Corporate History.
This book explores the use of corporate history for communication and marketing purposes. -- Provided by publisher.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Liverpool University Press,
2015.
|
| Colección: | International Council on Archives Studies LUP.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn970638751 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 170128s2015 enk o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d MERUC |d DEBBG |d OCLCQ |d HF9 |d UEJ |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9781781387566 | ||
| 020 | |a 1781387567 | ||
| 029 | 1 | |a AU@ |b 000065174591 | |
| 035 | |a (OCoLC)970638751 | ||
| 050 | 4 | |a HD59 | |
| 082 | 0 | 4 | |a 659.2 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Bieri, Alexander. | |
| 245 | 1 | 0 | |a Crisis, Credibility and Corporate History. |
| 260 | |a Oxford : |b Liverpool University Press, |c 2015. | ||
| 300 | |a 1 online resource (164 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a International Council on Archives Studies LUP | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Figures; Foreword; 1. Marking Out the Extremes in Corporate History; Jonathan Steffen; Clemens Wischermann; 2. Novel Approaches in Corporate History: Selected Examples; Henning Morgen; Lionel Loew; 3. Historical Writing: No More Tales of Heroes and Myths!; Thilo Jungkind; Birgitte Possing; Joachim Scholtyseck; 4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap?; Karl-Peter Ellerbrock; Thomas Inglin; 5. The Global Scale of Corporate History: Changing Expectations in Changing Environments; Alexander L./ ieri; Paul Lasewicz; Yuko Matsuzaki; Index. | |
| 505 | 8 | |a Contributors 5 The Global Scale of Corporate History: Changing Expectations in Changing Environments; Contents; Figures; Foreword; David A./ eitch, Secretary General of the ICA; Marking Out the Extremes in Corporate History; Jonathan Steffen; Clemens Wischermann; Novel Approaches in Corporate History: Selected Examples; Henning Morgen; Lionel Loew; Historical Writing: No More Tales of Heroes and Myths!; Thilo Jungkind; Birgitte Possing; Joachim Scholtyseck; Scientific Credibility and Getting Across the Message: Can we Bridge the Gap?; Karl-Peter Ellerbrock; Thomas Inglin. | |
| 505 | 8 | |a The Global Scale of Corporate History: Changing Expectations in Changing EnvironmentsAlexander L./ ieri; Paul Lasewicz; Yuko Matsuzaki; Index; Contributors. | |
| 520 | |a This book explores the use of corporate history for communication and marketing purposes. -- Provided by publisher. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporations |x Public relations |v Congresses. | |
| 650 | 0 | |a Corporations |x Archives |v Congresses. | |
| 650 | 0 | |a Business records |x Management |v Congresses. | |
| 650 | 6 | |a Sociétés |x Relations publiques |v Congrès. | |
| 650 | 6 | |a Sociétés |x Archives |v Congrès. | |
| 650 | 6 | |a Gestion des documents |v Congrès. | |
| 650 | 7 | |a Business records |x Management |2 fast | |
| 650 | 7 | |a Corporations |x Archives |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Bieri, Alexander. |t Crisis, Credibility and Corporate History. |d Oxford : Liverpool University Press, ©2015 |
| 830 | 0 | |a International Council on Archives Studies LUP. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4789572 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4789572 | ||
| 994 | |a 92 |b IZTAP | ||