Crisis, Credibility and Corporate History.

This book explores the use of corporate history for communication and marketing purposes. -- Provided by publisher.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bieri, Alexander
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Liverpool University Press, 2015.
Colección:International Council on Archives Studies LUP.
Temas:
Corporations > Public relations > Congresses.
Corporations > Archives > Congresses.
Business records > Management > Congresses.
Sociétés > Relations publiques > Congrès.
Sociétés > Archives > Congrès.
Gestion des documents > Congrès.
Business records > Management
Corporations > Archives
Corporations > Public relations
Conference papers and proceedings
Acceso en línea:Texto completo
Descripción
Sumario:This book explores the use of corporate history for communication and marketing purposes. -- Provided by publisher.
Descripción Física:1 online resource (164 pages)
ISBN:9781781387566
1781387567

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