Cargando…
Researching UX : Understanding Is the Heart of Great UX.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Richmond :
SitePoint,
2017.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Researching UX: Analytics; Notice of Rights; Notice of Liability; Trademark Notice; About Luke Hay; About SitePoint; Table of Contents; Preface; Who Should Read This Book; Conventions Used; Tips, Notes, and Warnings; Hey, You!; Ahem, Excuse Me ... ; Make Sure You Always ... ; Watch Out!; Supplementary Materials; Why Analytics?; The Importance of Analytics for UX; Advantages of Using Analytics in Your UX Process; Arguments Against Using Analytics; Defining Qualitative and Quantitative Data; Quantitative Methods; Qualitative Methods; A Look at Some of the Analytics Tools Available.
- Website Analytics ToolsGoogle Analytics; Pros; Cons; Adobe Analytics; Pros; Cons; Other Notable Web Analytics Tools; Heatmapping and Session Recording Tools; Crazy Egg; Pros; Cons; Hotjar; Pros; Cons; Clicktale; Pros; Cons; Other Notable Heatmapping Tools; Split Testing Tools; Optimizely; Adobe Target; Visual Website Optimizer (VWO); Google Optimize 360; Other Useful Analytics Tools; Usability Hub; Formisimo; Woopra; Using Tools Together; Analytics Tools Summary; Getting Set Up; Checking Your Setup; Accounts, Properties and Views; Account; Property; View; Getting Access to Analytics.
- Analytics ChecklistIs the Analytics Code Installed on Every Page?; Is the Analytics Code Installed in the Correct Place?; Are Custom "Events" Set Up?; Are Custom "Goals" Set Up?; Goals Won't Work Retrospectively; Is Ecommerce Tracking Set Up?; Is Internal Site Search Set Up?; Have Demographic Reports Been Enabled?; How Much Data Do You Have Available?; Be Wary of Data Sampling; Does Your Analytics Data Match Other Data Sources?; Is Your Analytics Account Well Annotated?; When to Add Annotations; Has Content Grouping Been Set Up?; Common Pitfalls to Avoid; Confusing Visits and Views.
- Obsessing over Visits and ViewsGetting Drawn into the Numbers; Thinking Low Numbers Are Always Bad; Confusing Correlation with Causation; Grouping All Visits Together; Analyzing Too Broadly; Focusing on Numbers Rather than Trends; Including Bot or Spam Traffic; Not Customizing Your Setup; Not Generating Actionable Takeaways; What Next?; An Introduction to Analyzing Data; Key Analytics Terms; Dimensions and Metrics; Sessions, Visits, Page Views and Unique Page Views; Users and Visitors; Visit/Session Duration and Time on Page; Bounce and Exit Rates; Conversions and Goals; Segments and Filters.
- A Guide to the Google Analytics InterfaceNavigating the Google Analytics Home Page; Navigating the Main Google Analytics Interface; Navigating Google Analytics Graphs; Navigating Within Google Analytics Reports; Analyzing Your Data; Analysis Over Time; Analyzing Different Groups; Analyzing Data from Different Tools; Analyzing Data Outside of Your Analytics Packages; Exporting Data As a CSV File; Creating Reports in Google Sheets; Google Analytics Data Studio; Analyzing for UX; Finding Problems with Analytics; Individual Pages; Bounce and Exit Rates; Time on Page; Page Value.