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Nudging and pro-environmental behaviour.

This study explores how nudging instruments are used to encourage environmentally friendly behavior within energy consumption, waste management and resource efficiency. The study results provide very interesting examples of nudging resulting in reduced energy consumption in households due to providi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nielsen, Anne Sofie Elberg
Otros Autores: Sand, Henrik, Sørensen, Pernille
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Copenhagen : Nordic Council of Ministers, 2017.
Colección:TemaNord.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Nielsen, Anne Sofie Elberg. 
245 1 0 |a Nudging and pro-environmental behaviour. 
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505 0 |a Preface ; Conclusions ; Recommendations ; 1. Policy Brief ; 1.1 The effects of nudging ; 1.2 The pilot experiment ; 1.3 Nudging in a Nordic context ; 1.4 Analysing, designing and combining nudges ; 1.5 Overall conclusions and recommendations ; 2. Review of nudging instruments ; 2.1 Case 1: Provision of information ; 2.2 Case 2: Changes in the physical environment ; 2.3 Case 3: Changes in the default option ; 2.4 Case 4: Social norms and regular feedback ; 2.5 Case 5: Combining nudges. 
505 8 |a 2.6 Comparing the four types of nudges: how often, where and how are they used -- what are the effects of nudging 3. Mapping of literature and experiments ; 4. Documentation of the pilot experiment ; 4.1 Introduction ; 4.2 Design of the pilot experiment ; 4.2.1 Literature review and focus groups ; 4.2.2 Experimental design and procedures and predictions ; 4.3 Results14 ; 5. Policy Brief ; Effekterne af nudging ; Pilotforsøget ; Nudging i nordisk sammenhæng ; Samlet konklusion og anbefalinger ; Appendix A References literature review ; Appendix B References pilot experiment. 
520 3 |a This study explores how nudging instruments are used to encourage environmentally friendly behavior within energy consumption, waste management and resource efficiency. The study results provide very interesting examples of nudging resulting in reduced energy consumption in households due to providing real-time information, peer comparison and the use of green defaults, as well as increased and improved quality of waste sorting and reduction of food waste through changes in the physical environment. The study also presents the results of a field experiment examining how nudges can encourage consumers in a super market to choose to donate the deposit refunded from reverse-vending machines for beverage containers to an environment friendly cause. Overall, the findings of this study provide a strong case for using nudging instruments to promote more environmentally friendly behavior. 
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