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Seamless : Overcoming Futurephobia by Weaving a Thread Between Past, Present and Future.
Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their cust...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Somerset :
John Wiley & Sons, Incorporated,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sörman-Nilsson, Anders. | |
| 245 | 1 | 0 | |a Seamless : |b Overcoming Futurephobia by Weaving a Thread Between Past, Present and Future. |
| 260 | |a Somerset : |b John Wiley & Sons, Incorporated, |c 2016. | ||
| 300 | |a 1 online resource (286 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Seamless; Contents; About the author; Acknowledgements; Prologue; Failing to succeed -- a futurist's confessions; Introduction; The modern metaphor of seamless; The mythical origins of seamlessness; Embracing the frictive hero's journey; Butterflies, bow ties and infinity; 1: Status quo; The love letter to my superhero; Text and textiles; ideas and fabrics; Physiological; Safety; Love/belonging; Esteem; Self-actualisation; Reinvention and transformationis friction; Mental fetters and identity imprisonment in Languedoc-Roussillon; Breaking with tradition; Spilling wine on a textiles brand. | |
| 505 | 8 | |a 2: Call to adventureThe love letter continues -- a call to adventure; The fabric of adventure; Storytelling as content marketing; Tradition killed the radio star; Language loss and the loss of wisdom; When do people change?; 3: Refusal of the call; My heroine, my most reluctant mentee; Saying 'yes' but doing 'no'; Being nostalgic is not the same as being strategic; Reluctant heroines may need a little nudge; The antidote to futurephobia?; Nostalgia and Ostalgia; Futurephobia and Daesh/ISIL/ISIS; The real antidote to futurephobia -- the long view; 4: Meeting with the mentor. | |
| 505 | 8 | |a Opening hearts and mindsReversing roles: mentor son, heroine mother; Fool's errand?; 'Three generations from shirtsleeves to shirtsleeves': are all families psychotic?; Failing to succeed -- a family business' self-fulfilling prophecy; 5: Crossing the threshold; Moving into the extraordinary; What is science fiction and what is reality?; Seamless convergence and hero enablement; The interface with technology and the internet; Every wo/man's home is their intelligent castle; Nesting in action; Artificial or organic intelligence?; 6: Tests, allies and enemies. | |
| 505 | 8 | |a Navigating the path into the extraordinaryNeo-luddites and technophobes; The world's oldest profession; Precision farming and your white collar job; 7: Approaching the inmost cave; Preparing for all challenges; Fighting futurephobes in my mental cave; 8: Ordeal; The obstacle is the way -- turning 'in the way' into 'the way'; 9: Reward (seizing the sword); Blood is thicker than water; Business is personal; We can be heroes; Where one story ends, another begins; Getting advice from your son; Exposed by the futurist; Feeling like a failure; Jealousy; I can do it myself. | |
| 505 | 8 | |a Different generational valuesFemale versus male; Not 'carrying the milk'; Anders complicates things; An eye for detail; Scrapheap fears?; Waste of time; 10: Road back; A call to adventure for our clients; The curious case of Georg Sörman; 11: Resurrection; Can old dogs learn new tricks?; Finding hope in Languedoc-Roussillon; A platform for the future; Partnerships; 12: Return with the elixir; Seamless design and customer odysseys; The journey is the destination; Seamless or frictive journeys?; Text, textiles and the importance of seamlessness; Text, textiles and transformation. | |
| 500 | |a Georg Sörman and transformation. | ||
| 520 | |a Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013) , reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. The future doesn't unfold neatly -- in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. Design away the friction with transformative customer experiences Weave disparate channels and parts of a brand together into a seamless whole Take an integrative, rather than additive, approach to communications Achieve the highest level of customer intimacy, the key to customer loyalty Drive seamless change inside your organisation by designing journeys of constant adaptation Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Technological innovations. | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Customer services. | |
| 650 | 6 | |a Innovations. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Technological innovations |2 fast | |
| 758 | |i has work: |a Seamless (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGMBqCTdB3q39k3D93j7Xm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sorman-Nilsson, Anders. |t Seamless : Overcoming Futurephobia by Weaving a Thread Between Past, Present and Future. |d Somerset : John Wiley & Sons, Incorporated, ©2016 |z 9780730332855 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4789966 |z Texto completo |
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| 938 | |a YBP Library Services |b YANK |n 13400822 | ||
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