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|a UAMI
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|a Lee, Nick.
|
| 245 |
1 |
0 |
|a Strategic marketing :
|b new horizons in theory and research /
|c guest editors: John M. Rudd, Matti Jaakkola and Greg W. Marshall.
|
| 264 |
|
1 |
|a Bingley, UK :
|b Emerald Group Publishing Limited,
|c 2016.
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| 300 |
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|a 1 online resource :
|b illustrations
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| 336 |
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|a text
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|a European journal of marketing ;
|v Volume 50 Number 12
|
| 504 |
|
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|a Includes bibliographical references.
|
| 505 |
0 |
|
|a Cover; Editorial boards; Editorial; A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability; Troubled waters: the transformation of marketing in a digital world; Commitment to marketing spending through recessions; Customer orientation and firm's business performance; A resource-advantage theory typology of strategic segmentation; Strategic marketing patterns and performance implications; Innovation summits: comparison and conceptualisation
|
| 505 |
8 |
|
|a Development and impact of strategic marketing -- a longitudinal study in a Nordic country from 2008 to 2014
|
| 590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
6 |
|a Marketing
|x Gestion.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
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| 650 |
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7 |
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|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
| 700 |
1 |
|
|a Rudd, John M.,
|e editor.
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| 700 |
1 |
|
|a Jaakkola, Matti,
|e editor.
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| 700 |
1 |
|
|a Marshall, Greg,
|e editor.
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| 758 |
|
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|i has work:
|a Strategic marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3FHW9bCCgPHb6V6gW3cGd
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|a European journal of marketing ;
|v v. 50, no. 12
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