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They Ask You Answer : a Revolutionary Content Marketing Strategy.
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource y...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Somerset :
John Wiley & Sons, Incorporated,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Title page; Copyright; Foreword; PART I A Very Different Way of Looking at Business, Marketing, and Trust; Chapter 1 The Fall; How I Became a "Pool Guy"; 2001-2008: The False Economy; 2008: The Wheels Start to Fall Off; Chapter 2 A Massive Buying Shift and the Blur between Sales and Marketing; Chapter 3 This Book Won't Work for You If . . .; Chapter 4 The Discovery ofÈThey Ask, YouÄnswer; Chapter 5 "They Ask, You Answer" Defined; Chapter 6 Brainstorming the Questions You Are Asked Every Day; Putting It Into Action; Chapter 7 The Ostrich Marketing Strategy; Chapter 8 The CarMax Effect.
- The Beginnings of CarMax and a New Way to SellPutting It Into Action; Chapter 9 The Discovery of the Big 5; Chapter 10 Content Subject 1 Pricing and Costs: Why We Must Talk about Money; 1. Every Solution Is Different; 2. Our Competitors Will Find Out What We Charge; 3. We'll Scare Customers Away; Chapter 11 How One Article about Money Generated More Than 3,000,000 in Sales; Putting It Into Action; Chapter 12 Case Study 1 High-End B2B Technology Company Generates More Than 8,000,000 in Additional Revenue; About Segue Technologies; The Snowball Begins; Segue Technology's Astounding Growth.
- Improving the System to Produce ContentChapter 13 Content Subject 2 Problems: How to Turn Weaknesses into Strengths; Chapter 14 Addressing theËlephant inẗheÈRoom; Chapter 15 How Talking about Our Problems Generated More Than 500,000 inÈRevenue; Putting It Into Action; Chapter 16 Case Study 2 An Equipment Financing Company Becomes a Digital David and Conquers the Industry Goliaths; About Smarter Finance USA; Smarter Finance USA Embraces They Ask, You Answer; Smarter Finance USA Focuses on Educating Small Business Owners Searching for Equipment Loans Online.
- Smarter Finance USA's Educational Content Pays Off in a Big WayChapter 17 Content Subject 3 Versus and Comparisons; The Results; Putting It Into Action; Chapter 18 The Critical Need for Unbiased Content; Disarmament: The Quickest Way to Build Trust; Chapter 19 Content Subjects 4 and 5 Reviews and Best in Class; Putting It Into Action; Chapter 20 Using Reviews to Establish Yourself as an Expert; Chapter 21 The Impact of Discussing the Competition; Putting It Into Action; Chapter 22 Case Study 3 Small Retail Appliance Store Dominates Online and Makes Millions; About Yale Appliance.
- A CEO Becomes the Head of Business DevelopmentYale Appliance Tackles the Tougher Questions; Yale Appliance's Success with Inbound Marketing; Chapter 23 The Competition; The Bad Fits; The Customer; Chapter 24 How They Ask, You Answer Saved River Pools and Spas; PART II The Impact of They Ask, You Answer on Sales Teams; Chapter 25 How Great Content Is a Total Game-Changer for Sales Teams; Seven Major Benefits of Sales Teams Embracing They Ask, You Answer; Chapter 26 A Dramatic Discovery; Chapter 27 Assignment Selling; An Example of Assignment Selling in Action; The Special Rights of the Teacher.