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They Ask You Answer : a Revolutionary Content Marketing Strategy.
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource y...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Somerset :
John Wiley & Sons, Incorporated,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9781119314516 | ||
| 020 | |a 1119314518 | ||
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| 035 | |a (OCoLC)967888225 | ||
| 050 | 4 | |a HF5415.S44124 2017 | |
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| 049 | |a UAMI | ||
| 100 | 1 | |a Sheridan, Marcus. | |
| 245 | 1 | 0 | |a They Ask You Answer : |b a Revolutionary Content Marketing Strategy. |
| 260 | |a Somerset : |b John Wiley & Sons, Incorporated, |c 2016. | ||
| 300 | |a 1 online resource (180 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Title page; Copyright; Foreword; PART I A Very Different Way of Looking at Business, Marketing, and Trust; Chapter 1 The Fall; How I Became a "Pool Guy"; 2001-2008: The False Economy; 2008: The Wheels Start to Fall Off; Chapter 2 A Massive Buying Shift and the Blur between Sales and Marketing; Chapter 3 This Book Won't Work for You If . . .; Chapter 4 The Discovery ofÈThey Ask, YouÄnswer; Chapter 5 "They Ask, You Answer" Defined; Chapter 6 Brainstorming the Questions You Are Asked Every Day; Putting It Into Action; Chapter 7 The Ostrich Marketing Strategy; Chapter 8 The CarMax Effect. | |
| 505 | 8 | |a The Beginnings of CarMax and a New Way to SellPutting It Into Action; Chapter 9 The Discovery of the Big 5; Chapter 10 Content Subject 1 Pricing and Costs: Why We Must Talk about Money; 1. Every Solution Is Different; 2. Our Competitors Will Find Out What We Charge; 3. We'll Scare Customers Away; Chapter 11 How One Article about Money Generated More Than 3,000,000 in Sales; Putting It Into Action; Chapter 12 Case Study 1 High-End B2B Technology Company Generates More Than 8,000,000 in Additional Revenue; About Segue Technologies; The Snowball Begins; Segue Technology's Astounding Growth. | |
| 505 | 8 | |a Improving the System to Produce ContentChapter 13 Content Subject 2 Problems: How to Turn Weaknesses into Strengths; Chapter 14 Addressing theËlephant inẗheÈRoom; Chapter 15 How Talking about Our Problems Generated More Than 500,000 inÈRevenue; Putting It Into Action; Chapter 16 Case Study 2 An Equipment Financing Company Becomes a Digital David and Conquers the Industry Goliaths; About Smarter Finance USA; Smarter Finance USA Embraces They Ask, You Answer; Smarter Finance USA Focuses on Educating Small Business Owners Searching for Equipment Loans Online. | |
| 505 | 8 | |a Smarter Finance USA's Educational Content Pays Off in a Big WayChapter 17 Content Subject 3 Versus and Comparisons; The Results; Putting It Into Action; Chapter 18 The Critical Need for Unbiased Content; Disarmament: The Quickest Way to Build Trust; Chapter 19 Content Subjects 4 and 5 Reviews and Best in Class; Putting It Into Action; Chapter 20 Using Reviews to Establish Yourself as an Expert; Chapter 21 The Impact of Discussing the Competition; Putting It Into Action; Chapter 22 Case Study 3 Small Retail Appliance Store Dominates Online and Makes Millions; About Yale Appliance. | |
| 505 | 8 | |a A CEO Becomes the Head of Business DevelopmentYale Appliance Tackles the Tougher Questions; Yale Appliance's Success with Inbound Marketing; Chapter 23 The Competition; The Bad Fits; The Customer; Chapter 24 How They Ask, You Answer Saved River Pools and Spas; PART II The Impact of They Ask, You Answer on Sales Teams; Chapter 25 How Great Content Is a Total Game-Changer for Sales Teams; Seven Major Benefits of Sales Teams Embracing They Ask, You Answer; Chapter 26 A Dramatic Discovery; Chapter 27 Assignment Selling; An Example of Assignment Selling in Action; The Special Rights of the Teacher. | |
| 500 | |a What Homework Can Tell Us about the Prospect. | ||
| 520 | |a A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering . Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Ventes |x Promotion. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Sales promotion |2 fast | |
| 758 | |i has work: |a They Ask You Answer (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYjjWvg6Tmy8fT9Xv7FqPP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sheridan, Marcus. |t They Ask You Answer : A Revolutionary Content Marketing Strategy. |d Somerset : John Wiley & Sons, Incorporated, Ã2016 |z 9781119312970 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4774518 |z Texto completo |
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