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OCoLC |
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20240329122006.0 |
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m o d |
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161231s2015 deu o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d MERUC
|d ZCU
|d ICG
|d OCLCO
|d OCLCF
|d WYU
|d OCLCQ
|d DKC
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
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| 020 |
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|a 9781622730537
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| 020 |
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|a 1622730534
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|a (OCoLC)967561975
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|a HF5415.55
|b .L67 2014
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| 082 |
0 |
4 |
|a 658.8
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Lopez, Santiago.
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| 245 |
1 |
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|a Value-based Marketing Strategy :
|b Pricing and Costs for Relationship Marketing.
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| 260 |
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|a Wilmington, DE :
|b Vernon Press,
|c 2015.
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| 300 |
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|a 1 online resource (310 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a Learning Objectives; Chapter 1 The Business Environment; 1.1 Supply and demand; 1.2 Markets and the Economy; 1.3 Market Forces; 1.4 Types of Buyers; 1.5 Competition; Chapter 2 Marketing Concepts; 2.1 Product Mix; 2.2 Differentiation; 2.3 Segmentation; 2.4 Product Positioning; 2.5 Market Share; 2.6 Marketing mix; 2.7 Transactional Marketing; 2.8 Relationship Marketing; 2.9 Product Life Cycle; 2.10 Benefits; Chapter 3 The Value Concept; 3.1 Definition of Value; 3.2 Resistance in sales; 3.3 Supply and Demand with Value; 3.4 Value: Questions and Answers; Chapter 4 Price; 4.1 Definition of Price.
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| 505 |
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|a 4.2 The Dimensions of Price4.3 Price Elasticity; 4.4 Optimum Price; 4.5 Pricing Policy; 4.6 Pricing Strategies; 4.7 Services ́Pricing; 4.8 Sales Velocity; Chapter 5 Costs; 5.1 Variable Cost; 5.2 Variable Cost Velocity; 5.3 Manufacturing Cost; 5.4 Other Variable Costs; 5.5 Fixed Costs; 5.6 Other Costs; Chapter 6 Contribution Margin; 6.1 Contribution Margin Definition; 6.2 Optimum Value; 6.3 Breakeven Analysis; 6.4 Applying Contribution Margin; 6.5 Variable Cost Percentage; 6.6 Product Categories; 6.7 Inventory Profitability; Chapter 7 Applying Value; 7.1 Strategy; 7.2 Acceleration.
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| 505 |
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|a 7.3 Value Life Cycle7.4 Value Model; 7.5 Profitability; 7.6 Income Statements; 7.7 Sources and Resources; 7.8 Value-based pricing; 7.9 Practical Application Cases; Chapter 8 The Value Matrix; 8.1 The Value Matrix; 8.2 Building the Value Matrix; 8.3 Pricing and Strategy; 8.4 Business Modeling; 8.5 Value Matrix Applications; Chapter 9 Ethics in Marketing and Pricing; Conclusion; Appendix 1 Optimization of the Demand Function; Appendix 2 Summary of Formulae; Appendix 3 Value and Contribution Margin; Appendix 4 Sales Volume Variance Analysis; Appendix 5 Discounts.
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| 505 |
8 |
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|a Appendix 6 Solved Problems in PricingBibliography; Index.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Relationship marketing.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Marketing
|x Management.
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| 650 |
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|a Marketing relationnel.
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| 650 |
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6 |
|a Marketing.
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| 650 |
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6 |
|a Marketing
|x Gestion.
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| 650 |
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|a marketing.
|2 aat
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| 650 |
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7 |
|a Marketing
|2 fast
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| 650 |
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7 |
|a Marketing
|x Management
|2 fast
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| 650 |
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7 |
|a Relationship marketing
|2 fast
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| 758 |
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|i has work:
|a Value-based marketing strategy (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH3MFQVDJH9fhr9rXRxfmb
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Lopez, Santiago.
|t Value-based Marketing Strategy : Pricing and Costs for Relationship Marketing.
|d Wilmington, DE : Vernon Press, ©2015
|z 9781622730209
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| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4771410
|z Texto completo
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| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL4771410
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| 994 |
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|a 92
|b IZTAP
|
