The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power /

"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Turow, Joseph (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cumberland : Yale University Press, [2017]
Temas:
Consumer profiling.
Consumer behavior.
Marketing > Technological innovations.
Customer services > Technological innovations.
Profil des consommateurs.
Consommateurs > Comportement.
Marketing > Innovations.
Service à la clientèle > Innovations.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Consumer profiling
Customer services > Technological innovations
Marketing > Technological innovations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A frog slowly boiled
  • The discriminating merchant
  • Toward the data-powered aisle
  • Hunting the mobile shopper
  • Loyalty as bait
  • Personalizing the aisles
  • What now?

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