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If you're in a dogfight, become a cat! : strategies for long-term growth /
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Columbia University Press,
[2017]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The origins of modern business strategy thinking
- There's no such thing as a bad industry
- Why are we in business?
- The search for business's holy grail: long-term profitable growth
- Do you know what your strategy is?
- Getting strategy right
- Creating strong brands
- Brand builders and killers
- What makes products meaningfully different?
- Where do great ideas come from?
- Strategies to break away from the pack
- Hitting the bull's-eye.