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If you're in a dogfight, become a cat! : strategies for long-term growth /
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Columbia University Press,
[2017]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sherman, Len, |d 1956- |e author. |1 https://id.oclc.org/worldcat/entity/E39PBJgXcxg4TjCwHQkmxxtkDq | |
| 245 | 1 | 0 | |a If you're in a dogfight, become a cat! : |b strategies for long-term growth / |c Leonard Sherman. |
| 246 | 3 | |a If you're in a dog fight, become a cat! | |
| 264 | 1 | |a New York : |b Columbia University Press, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (x, 348 pages) : |b color illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye. | |
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Strategic Planning. |2 bisacsh | |
| 650 | 7 | |a Industrial management |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 710 | 2 | |a Columbia Business School Publishing, |e publisher. | |
| 758 | |i has work: |a If you're in a dogfight, become a cat! (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGk6MVJkp6KByFgr43QRBq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sherman, Len, 1956- |t If you're in a dogfight, become a cat! |d New York : Columbia University Press, [2017] |z 9780231174824 |w (DLC) 2016021876 |w (OCoLC)947816807 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4759781 |z Texto completo |
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