Ethical dimensions of medical and pharmaceutical marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Eagle, Lynne
Otros Autores: Dahl, Stephen, Alejandro, Thomas Brashear
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, West Yorkshire : Emerald Group Publishing Limited, 2016.
Colección:Marketing Intelligence & Planning.
Temas:
Drugs > Marketing > Moral and ethical aspects.
Medical ethics.
Éthique médicale.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Drugs > Marketing > Moral and ethical aspects
Medical ethics
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover ; Editorial advisory board ; Guest editorial ; The dark side of the pharmaceutical industry ; Went in for Botox and left with a rhinoplasty ; Transparency of hope ; Social media in medical and health care: opportunities and challenges ; Content and compliance of pharmaceutical social media marketing ; Empowering or misleading? Online health information provision challenges.

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