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161126s2016 xx o 000 0 eng d |
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|a UAMI
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|a Eagle, Lynne.
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245 |
1 |
0 |
|a Ethical dimensions of medical and pharmaceutical marketing.
|
260 |
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|a Bradford, West Yorkshire :
|b Emerald Group Publishing Limited,
|c 2016.
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300 |
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|a 1 online resource (121 pages)
|
336 |
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|a text
|b txt
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|a online resource
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490 |
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|a Marketing Intelligence & Planning ;
|v v. 34
|
588 |
0 |
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|a Print version record.
|
505 |
0 |
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|a Cover ; Editorial advisory board ; Guest editorial ; The dark side of the pharmaceutical industry ; Went in for Botox and left with a rhinoplasty ; Transparency of hope ; Social media in medical and health care: opportunities and challenges ; Content and compliance of pharmaceutical social media marketing ; Empowering or misleading? Online health information provision challenges.
|
590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
650 |
|
0 |
|a Drugs
|x Marketing
|x Moral and ethical aspects.
|
650 |
|
0 |
|a Medical ethics.
|
650 |
|
6 |
|a Éthique médicale.
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Commerce.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x General.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Sales & Selling
|x General.
|2 bisacsh
|
650 |
|
7 |
|a Drugs
|x Marketing
|x Moral and ethical aspects
|2 fast
|
650 |
|
7 |
|a Medical ethics
|2 fast
|
700 |
1 |
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|a Dahl, Stephen.
|
700 |
1 |
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|a Alejandro, Thomas Brashear.
|
758 |
|
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|i has work:
|a Ethical dimensions of medical and pharmaceutical marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3VKvkJ4YH4DQchrPJvXQy
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Eagle, Lynne.
|t Ethical dimensions of medical and pharmaceutical marketing.
|d Bradford, West Yorkshire : Emerald Group Publishing Limited, ©2016
|z 9781787140769
|
830 |
|
0 |
|a Marketing Intelligence & Planning.
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4745640
|z Texto completo
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936 |
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